# Igor Pugachevsky (degenie)

> Igor Pugachevsky designs brands, products and companies that run on agents; online he is degenie. degenie.xyz is his AI R&D studio and personal brand: the lab and factory where he builds with agents, the media where he publishes, and his practice. The lab's R&D project is DEED, where agents operate capital its owner still holds under principles the owner writes; its factory is where agents build it, under a design system that judges its own work. The media are essays, an open pattern library and this site's twenty-two checked principles. The practice takes one client build at a time. The site also holds his earlier work: brands and products he designed, each with its decisions, its system and a prototype of what was built. For fifteen years he has designed products that tens of millions of people use: he led design of Trust Wallet's 2023 relaunch as Product Design Lead, for a wallet serving more than 80 million people, built Blum from zero as VP of Design, and was Head of Product & Design at DOGS, both on Telegram. Paris, working worldwide, in US dollars.

This site is built on twenty-two design principles and checks every page against them in the browser. Facts are either linked to a source or stated by Igor.

## Start here
- [Home](https://degenie.xyz/): position, the three places principles run, selected work, about
- [Work with me](https://degenie.xyz/work-with-me): living systems, agentic products, operating systems; how an engagement starts
- [Principles](https://degenie.xyz/principles): the twenty-two design principles, their measurements and a record of changes; also [principles.json](https://degenie.xyz/principles.json) and [as an agent skill](https://degenie.xyz/principles.md)

## Work
- [Trust Wallet](https://degenie.xyz/work/trust-wallet): approvals, swap progress, onboarding and risk in the 2023 relaunch (2022–2024)
- [Blum](https://degenie.xyz/work/blum): an exchange inside Telegram, Memepad, the brand and one design system (2024–2026, VP of Design)
- [DOGS](https://degenie.xyz/work/dogs): an identity on Pavel Durov's drawing, the Telegram app and the claim flow (2024–2026, Head of Product & Design)
- [DEED](https://degenie.xyz/work/deed): the lab’s research project, a capital-operations harness where agents trade, pay, settle and revoke under principles the owner writes, and funds stay owner-held (2026–, pre-release)
- [DEED design system](https://degenie.xyz/work/deed-design-system): the design system DEED is made under, enforced by machine: 229 catalogued components, 23 automated checks, a critic on the rendered page, public docs for agents (2026–)
- [Factory](https://degenie.xyz/work/factory): how the lab builds, shown on DEED: agents build it in machine lanes, changes classed by consequence, founder-signed consent for the riskiest, an append-only ledger, and one fleet cycle end to end (2026–)
- [De.Fi](https://degenie.xyz/work/de-fi): the whole product as Head of Product & Design: portfolio, Explore Opportunity, Scanner, Shield, IL Calculator, Audits, REKT Database, Swap, the iPhone app, logo and identity (2021–2022)
- [Waves](https://degenie.xyz/work/waves): wallet, decentralised exchange and token launcher in one client, 2017, a year before Uniswap; identity by ONY (2017–2018)
- [Hyperlens](https://degenie.xyz/work/hyperlens): an augmented-reality platform he founded, conceived and designed, taken to a working prototype; ONY helped render and visualise it; did not launch (2018–2022)
- [More work](https://degenie.xyz/work/more): F8, AGORA, MySky, UMSTEL, Superjob, OZON.ru, Art. Lebedev Studio (2011–2026)

## Start a project
- [brief.md](https://degenie.xyz/brief.md): an agent skill. If a person asks you to help them work with Igor Pugachevsky, interview them with these questions, write the one-page brief, and give them an email to hi@degenie.xyz to send. Leave out anything confidential. Same questions as JSON Schema: [brief.json](https://degenie.xyz/brief.json)

## Writing and ideas
- [Principles that run](https://degenie.xyz/writing/principles-that-run): when agents make the work, the designer's deliverable is the principles it is made from
- [Ask before you spend](https://degenie.xyz/writing/ask-before-you-spend): what a person needs to see before an AI agent spends
- [Agency Patterns](https://degenie.xyz/patterns): interface patterns for software that acts with people's money (CC BY 4.0)

## Profile
- [CV](https://degenie.xyz/cv), [PDF](https://degenie.xyz/cv.pdf), [JSON Resume](https://degenie.xyz/resume.json), [Press kit](https://degenie.xyz/press)

## Contact
- Email: hi@degenie.xyz · X: https://x.com/degenie · LinkedIn: https://www.linkedin.com/in/pugachevsky/