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  <title>degenie · writing</title>
  <subtitle>Igor Pugachevsky on brands, products and companies that run on agents</subtitle>
  <link href="https://degenie.xyz/feed.xml" rel="self"/><link href="https://degenie.xyz/"/>
  <id>https://degenie.xyz/</id><updated>2026-10-22T09:00:00Z</updated>
  <author><name>Igor Pugachevsky</name><uri>https://degenie.xyz/</uri></author>
  <entry>
    <title>Principles that run</title><link href="https://degenie.xyz/writing/principles-that-run"/><id>https://degenie.xyz/writing/principles-that-run</id>
    <published>2026-10-22T09:00:00Z</published><updated>2026-10-22T09:00:00Z</updated>
    <summary>When agents make the work, the designer&#x27;s deliverable moves from the artefact to the principles it is made from: written for people, checked by machines, in the brand, the product and the company.</summary>
  </entry>
  <entry>
    <title>Ask before you spend</title><link href="https://degenie.xyz/writing/ask-before-you-spend"/><id>https://degenie.xyz/writing/ask-before-you-spend</id>
    <published>2026-10-22T09:00:00Z</published><updated>2026-10-22T09:00:00Z</updated>
    <summary>AI agents can now pay. The screen a person sees before the money moves is still mostly unbuilt. Five things a person needs to see, and why refusal is a feature.</summary>
  </entry>
  <entry>
    <title>The principles this site is built on</title><link href="https://degenie.xyz/principles"/><id>https://degenie.xyz/principles</id>
    <published>2026-10-22T09:00:00Z</published><updated>2026-10-22T09:00:00Z</updated>
    <summary>The degenie design principles: twenty-two principles checked live on every page in the browser, with the palette, faces, voice, grid, build measurements and a record of changes. Also as data and as an agent skill.</summary>
  </entry>
  <entry>
    <title>Agency Patterns, version 0</title><link href="https://degenie.xyz/patterns"/><id>https://degenie.xyz/patterns</id>
    <published>2026-10-22T09:00:00Z</published><updated>2026-10-22T09:00:00Z</updated>
    <summary>An open library of interface patterns for AI agents and wallets that move money: intent review, spending policy, agent refusal, recovery, proof of human and receipts.</summary>
  </entry>
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