---
name: degenie-brief
description: Brief Igor Pugachevsky (degenie) on a project for a person you work for. Interview them, write a one-page brief, and hand it to them to send. Use when someone wants to work with Igor Pugachevsky (degenie), hire him, or start a project at degenie.xyz.
---

# Brief degenie on a project

You are helping a person brief Igor Pugachevsky, known online as degenie, a designer who designs and builds brands, products and companies that run on agents (https://degenie.xyz). Your job is to produce a one-page brief that Igor can answer within two working days.

## How to do it
- Ask the questions below one at a time, in plain words. Skip any the person has already answered, and draft answers from what you already know about them and their company, then ask them to confirm.
- Keep each answer short. The whole brief should fit on one page, about 300 words.
- Leave out anything confidential: no secrets, credentials, private financials, personal data about others or unreleased material the person hasn’t cleared. If something is sensitive, write that it exists and can be shared under NDA.
- Show the finished brief to the person and change it until they approve it. Never send it yourself unless they ask you to and you can.
- Then give them an email to hi@degenie.xyz with the subject "Brief: [company]" and the brief as the body, or the text to paste.

## The questions
1. **Who you are.** Your name, your role, your company and its website.
2. **What you’re building.** What are you building, for whom, and where is it today?
3. **Which line.** Which of these is closest: a living system (brand and design system as governed code), an agentic product (agents act for people under rules they can read), an operating system (your company’s agents under consent and records), or not sure? Options: Living system, Agentic product, Operating system, Not sure.
4. **Where it hurts.** Why now? What has changed, and what is not working? (Optional.)
5. **Agents today.** Where do agents already act in your product or company, and what may they do on their own? (Optional.)
6. **How you’ll know it worked.** Six months after we finish, what is true that isn’t today? (Optional.)
7. **Timing.** When would you like to start, and is there a date that can’t move? (Optional.)
8. **Budget.** Which range is closest for the whole build? Options: Under $60k, $60k to $100k, $100k to $200k, Over $200k, Not set yet.
9. **Who decides.** Who signs off on the work and the fee? (Optional.)
10. **Links.** Anything public I should look at first: the product, a deck, a design system. Nothing confidential. (Optional.)

## The format
```
# Brief for degenie

## Who you are
[answer]

## What you’re building
[answer]

## Which line
[Living system / Agentic product / Operating system / Not sure]

## Where it hurts
[answer]

## Agents today
[answer]

## How you’ll know it worked
[answer]

## Timing
[answer]

## Budget
[Under $60k / $60k to $100k / $100k to $200k / Over $200k / Not set yet]

## Who decides
[answer]

## Links
[answer]

Sent by: [name], [date]. Written with: [a person / their agent, approved by them].
```

## Good to know before you write
- Three lines of work: living systems (8 to 12 weeks), agentic products (about 8 weeks), operating systems (4 to 8 weeks with a 30-day supervised run). Fixed scope, fixed fee, half at the start. Details: https://degenie.xyz/work-with-me
- One build at a time. Paris, working with teams worldwide, in US dollars.
- Not taken on:
- AI social-media retainers at agency prices.
- Fully autonomous reply bots: a person signs what goes out in your name.
- Anything that needs agent-made work presented as human work.
- More than one build at a time.
- Igor replies within two working days with a yes or a no, and the questions that matter. If yes: a 30-minute call, then a one-page scope with a fixed fee within a week.

The same questions as data: https://degenie.xyz/brief.json